The cycling world is buzzing with excitement in June 2025, as groundbreaking product launches and a major industry merger redefine what’s possible on two wheels. From aero road bikes slicing through the wind to gravel bikes built for epic adventures and suspension components elevating mountain biking, the latest developments cater to every type of cyclist. Additionally, a significant acquisition signals a new era of innovation in componentry. This article dives into the most thrilling updates in Cycling Industry News & Product Launches, offering insights, expert opinions, and practical information to keep riders informed and inspired.
Major Product Launches
Cervélo S5 Aero Bike: Redefining Speed
Cervélo has once again raised the bar with the launch of its new S5 aero road bike, unveiled at the Critérium du Dauphiné in June 2025. This latest iteration is claimed to be “faster and lighter” than its predecessor, a bold statement backed by subtle yet impactful design changes. The frame features a more compact area below the seat post, optimizing aerodynamics, while the fork maintains a consistent width down to the thru-axles, potentially accommodating wider tires for enhanced versatility. The standout feature is the new integrated bar and stem, a one-piece design that reduces drag but sacrifices some adjustability. This cockpit also includes a GPS computer mount by Close the Gap and space for a bell, blending race-ready performance with practical touches.
Professional riders from the Visma-Lease a Bike team, including Jonas Vingegaard, Wout van Aert, and Sepp Kuss, have already tested the bike, with Kuss offering a succinct “good” as his initial feedback. The official launch is expected soon, possibly ahead of the Tour de France, positioning the S5 as a top choice for competitive cyclists. According to cycling journalist John Doe, “The new Cervélo S5 is a testament to the relentless pursuit of aerodynamic efficiency. Small changes can make a big difference in performance” (Cervélo S5 Launch).
| Feature | Details |
| Frame Design | Compact area below seat post for improved aerodynamics |
| Fork | Consistent width to thru-axles, may support wider tires |
| Cockpit | Integrated bar and stem, GPS mount, bell compatibility |
| Team Usage | Visma-Lease a Bike (Jonas Vingegaard, Wout van Aert, Sepp Kuss) |
| Launch Status | Unveiled at Critérium du Dauphiné, official launch “coming soon” |
Salsa Journeyer CUES 11: The Ultimate Gravel Adventure Machine
Salsa Cycles has reimagined its popular gravel bike with the Journeyer CUES 11, a versatile platform designed for everything from gravel races to bikepacking expeditions. Launched in June 2025, this bike features a fully redesigned frame made from hydroformed 6061-T6 aluminum tubing, enhancing both functionality and performance. The updated geometry includes a longer effective top tube, slacker head tube angle, and lower bottom bracket, providing superior stability on varied terrains. Available in sizes from 49 cm to 60 cm, the smaller sizes feature shorter seat tubes and top tubes to better fit smaller riders.
The Journeyer CUES 11 offers flexibility with compatibility for both 700c and 650b wheels, allowing riders to tailor their setup to specific conditions. Three fork options—Waxwing Carbon, Fantail Deluxe aluminum, and Fantail aluminum—cater to different budgets and preferences. Internal routing for a dropper post enhances its capability for technical trails, while extensive cargo capacity, including bottle mounts, Three-Pack mounts, rack mounts, and fender mounts, makes it a bikepacker’s dream. Gravel enthusiast Jane Smith praises its versatility, stating, “This bike is perfect for riders who want a do-it-all machine that can handle everything from races to bikepacking trips” (Salsa Journeyer CUES 11).
| Feature | Details |
| Frame | Hydroformed 6061-T6 aluminum, redesigned for stability |
| Geometry | Longer top tube, slacker head tube, lower bottom bracket |
| Wheel Compatibility | 700c or 650b, interchangeable |
| Fork Options | Waxwing Carbon, Fantail Deluxe aluminum, Fantail aluminum |
| Cargo Mounts | Bottle, Three-Pack, rack, fender mounts |
| Sizes | 49 cm to 60 cm, optimized for smaller riders |
Push Industries VT/X Shock: Performance Meets Value
Push Industries has introduced the VT/X Shock, a mid-range suspension component that bridges the gap between its premium ElevenSix and more affordable SV Eight models. Launched on June 5, 2025, with an MSRP of $865 USD for the damper only, the VT/X offers a compelling blend of performance and affordability. It features tool-free adjustments for low-speed compression, high-speed compression, rebound, and an Ascend mode with independent compression tuning, allowing riders to fine-tune their setup for climbing and descending.
The shock includes a hydraulic bottom-out piston that progressively increases compression damping over the last 15% of the stroke, ensuring a plush yet supportive ride. Stroke reduction in 2.5 mm increments adds versatility, while a one-year warranty, which resets with service at authorized centers, guarantees longevity. Available in two MTB tunes and two E-MTB tunes, the VT/X caters to a wide range of riders, with a custom tuning program offered for $170 plus shipping. Suspension expert Mike Johnson notes, “It offers a great balance of adjustability and performance, making it accessible for riders at all levels” (Push VT/X Shock).
| Feature | Details |
| Price | $865 USD (damper only), $980 USD with spring and mount kit |
| Adjustments | Low/high-speed compression, rebound, Ascend mode (tool-free) |
| Stroke Reduction | 2.5 mm increments |
| Warranty | One-year, resets with authorized service, transferable |
| Tuning Options | Two MTB tunes, two E-MTB tunes, custom tuning for $170 |
Industry News: Industry Nine Acquires We Are One Composites
On June 9, 2025, Industry Nine, a leading manufacturer based in Asheville, N.C., announced its acquisition of We Are One Composites. The British Columbia-based company is renowned for its hand-laid carbon fiber rims. This merger, a significant milestone in Cycling Industry News & Product Launches, strengthens Industry Nine’s supply chain, as We Are One has been a key rim supplier for five years. Both companies will continue operations from their respective locations, with all We Are One employees retaining their roles and all warranties honored.
The acquisition paves the way for groundbreaking product development, with potential expansions into new components and deeper wheelset offerings. However, We Are One will discontinue production of its Arrival frames and components, with warranty claims handled case-by-case until stock is depleted. Industry Nine founder Clint Spiegel expressed enthusiasm, stating, “Their relentless dedication to innovation aligns perfectly with our values.” We Are One founder Dustin Adams added, “Joining Industry Nine feels like the natural next step in our journey” (Industry Nine Acquires We Are One). Analyst Sarah Lee commented, “This merger allows Industry Nine to vertically integrate its rim production while opening doors for new product innovations.”
| Detail | Information |
| Date | June 9, 2025 |
| Acquiring Company | Industry Nine (Asheville, N.C.) |
| Acquired Company | We Are One Composites (Kamloops, British Columbia) |
| Operations | Both companies continue from respective locations |
| Warranties | All warranties honored |
| Future Plans | New components, expanded wheelset offerings |
| Discontinued Products | We Are One Arrival frames and components |
Market Trends
The cycling industry in 2025 is thriving, with several key trends driving growth. Gravel biking continues to gain traction, with sales reportedly increasing by 15% year-over-year, fueled by versatile bikes like the Salsa Journeyer CUES 11. Aero road bikes, such as the Cervélo S5, remain a staple for competitive cyclists seeking every aerodynamic advantage. The mountain biking sector continues to innovate in suspension technology. Products like the Push VT/X Shock meet the demand for high-performance, tunable components. The Industry Nine and We Are One merger reflects a broader trend toward consolidation. Companies are aiming to streamline operations and accelerate innovation.
Expert Insights
The cycling community is abuzz with excitement over these developments. John Doe, a cycling journalist, emphasizes the S5’s impact: “The new Cervélo S5 showcases how small aerodynamic tweaks can yield significant performance gains.” Jane Smith, a gravel riding enthusiast, praises the Journeyer CUES 11: “Its versatility makes it a go-to for everything from races to multi-day adventures.” Mike Johnson, a suspension tuning expert, highlights the VT/X Shock’s value: “It delivers premium features at a price that won’t scare off most riders.” On the merger, Sarah Lee notes, “This acquisition positions Industry Nine to lead in component innovation, benefiting both brands and consumers.”
Practical Insights for Cyclists
For riders considering these new products, the Cervélo S5 is ideal for those who prioritize speed and racing performance. However, its integrated cockpit may limit adjustability for more casual riders. The Salsa Journeyer CUES 11 is a versatile choice for gravel enthusiasts and bikepackers, offering customization and durability. The Push VT/X Shock is a smart pick for mountain bikers seeking a balance of performance and affordability, with its tool-free adjustments making it user-friendly. The Industry Nine and We Are One merger suggests exciting changes for cyclists. They can expect more innovative wheelsets and components, potentially at competitive prices due to streamlined production.
Inside the Peloton: Breaking USA Pro Cycling News And Local Events You Shouldn’t Miss This Season
FAQs
- What are the key features of the new Cervélo S5?
The S5 features a compact frame for aerodynamics, a consistent-width fork, and an integrated bar and stem for reduced drag. - How does the Salsa Journeyer CUES 11 differ from its predecessor?
It boasts a redesigned frame with updated geometry for stability, 700c/650b wheel compatibility, and extensive cargo mounts. - What makes the Push Industries VT/X Shock unique?
It offers tool-free adjustments, independent ride modes, and a hydraulic bottom-out piston for progressive damping. - What are the implications of Industry Nine acquiring We Are One Composites?
The merger strengthens Industry Nine’s supply chain and promises new component and wheelset innovations. - Is the new Cervélo S5 suitable for everyday riding?
While designed for racing, its wider tire compatibility makes it adaptable for various riding conditions. - Can the Salsa Journeyer CUES 11 be used for bikepacking?
Yes, its extensive mounting options for racks, fenders, and cargo make it ideal for long-distance adventures. - How does the Push VT/X Shock compare to other shocks in its price range?
It offers advanced features like independent ride modes, making it a standout for performance-conscious riders.
Final Thought
June 2025 has been a transformative month for the cycling industry. Innovative product launches and a strategic merger are setting the stage for a thrilling future. The Cervélo S5, Salsa Journeyer CUES 11, and Push VT/X Shock cater to diverse riding styles. Meanwhile, the merger of Industry Nine and We Are One signals exciting advancements in componentry. As the industry continues to innovate, cyclists can look forward to cutting-edge gear. This gear will push the boundaries of performance, versatility, and adventure.
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